By Zach Wennstedt, founder of Eye To Ad Media · September 29, 2026
Douglas County businesses can improve their chances of being recommended by AI assistants by publishing clear answers about their services, prices and service areas, adding structured data, keeping details consistent across the web, earning genuine reviews and mentions, and making sure AI crawlers can access their site.
Ask ChatGPT for "a good family dentist in Castle Rock" and it will name someone. The question is how it chooses, and whether it can choose you.
How AI assistants pick local businesses
They pull from sources they can read and cross-check: your website, your Google profile, directories, reviews and mentions. When those sources agree and your pages answer the question clearly, you are an easy recommendation.
What to do this month
- Add a short direct answer to the top of each service page.
- Add LocalBusiness and FAQ structured data.
- Check that your name, address and phone match everywhere.
- Ask for reviews that mention the service and area naturally.
- Make sure your robots.txt does not block search-focused AI crawlers.
Agentic search is next
AI agents are starting to book appointments and request quotes for people. They need labeled forms, readable hours and named buttons. Sites built that way get the booking; sites that confuse agents get skipped.
For the technical side, DenverSEO.io explains AI search optimization. For our local approach, see AI search for Castle Rock.