How big is your market in Castle Rock?
Start with 28,219 real households from the U.S. Census Bureau. Add what you know about your service. See the size of the prize before you spend a dollar on marketing.
28,219 Castle Rock households. How many need you this year?
Source: U.S. Census Bureau QuickFacts
A market size estimate multiplies the number of households in an area by the share that buys a service each year, how often they buy and the average job value, then applies the share a business can realistically win. For Castle Rock, the U.S. Census Bureau counts 28,219 households, with a median household income of $145,197.
How to use it well
- Be conservative with "share you could win." Most local businesses hold a single-digit share of their market.
- For services people buy rarely, like roofs or HVAC systems, keep the yearly percentage low and the job value high.
- For recurring services, like cleaning or lawn care, raise the times-per-year slider.
- This counts Castle Rock town only. Castle Pines and the rest of Douglas County add more.
From market size to marketing plan
Once you know the prize, the question becomes how many of those buyers find you. That starts with the Map Pack scorecard. For a budget view, try Affordable Denver SEO's SEO budget planner.
Related pages
Castle Rock questions, answered
Where does the household data come from?
From U.S. Census Bureau QuickFacts for Castle Rock town, Colorado: 28,219 households and a median household income of $145,197 (2020-2024 estimates, 2024 dollars).
Is the result a forecast?
No. It is a size-of-the-prize estimate based on your own assumptions. Change the sliders to test different scenarios.
Does this include Castle Pines?
No, it covers Castle Rock town only.
Your competitors are one search away.
Every day your listing is incomplete, someone else in Castle Rock gets the call.