SEO, Google Ads or LSA? Split it the smart way.
Tell us how fast you need calls and what you sell. The splitter suggests a starting mix and estimates the clicks and leads your ad dollars could buy, using your own numbers.
An ad budget split divides monthly marketing spend between channels such as SEO, Google search ads and Local Services Ads. Urgent needs lean toward ads, which produce calls quickly but stop when spending stops. Long-term plans lean toward SEO, which builds lasting visibility. Local Services Ads are only available for eligible business categories.
Where the defaults come from
The cost per click and conversion rate start as placeholders you should replace. Check real cost-per-click estimates for your own keywords in Google Ads Keyword Planner, and use your own landing page conversion rate if you have one. The splitter never invents market data.
Related pages
Castle Rock questions, answered
How should a small business split SEO and ads?
It depends on urgency. If you need calls this month, lean on ads; if you are building for the long term, lean on SEO. Many businesses run both.
Why can I not use Local Services Ads?
Local Services Ads are only available for certain business categories. The splitter moves that share into search ads when your category is not eligible.
Is my data saved?
No. Everything runs in your browser.
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